FREE TRAINING

The Clear Promise Formula for Small Businesses

Get My 3-Step, AI-assisted framework for writing the one line that explains what you do, who you do it for and why customers should choose you — so you can stop blending in and start getting enquiries.

In This Free Formula, You'll Learn:

How to create your one-line promise. In ~60 minutes, nail a clear, memorable line that says what you do, who it’s for, and why it matters (good enough to drop straight on your homepage).

The secret to real differentiation, not clichés. Leave with a sharp USP that your best customers will nod at—and your competitors will hate—so you stop blending in.

How to offer proof customers can trust. Turn your promise into 3–5 simple evidence points (policies, practices, receipts) that show you walk your talk—no agency required.
Instant message clarity everywhere. Use your promise to tighten your bio, headline, elevator pitch, and offers, so content is faster to write and easier to buy.

What Others Are Saying After Getting The Guide...

The Clear Promise Formula is a remarkable resource for any small business owner who want practical brand direction without the overwhelm. It breaks the process into clear, doable steps and includes examples that make everything click. A genuinely valuable starting point for anyone refining their brand message.

Carlynn Marshall

I can’t believe this was free! So much information laid out in an easy to follow step by step format. Piers is a genius- can’t wait to take a next step with him.

Claudia Pratson

A PERSONAL NOTE

Hey! I'm Piers Eccleston

When I started in big-agency advertising 25 years ago, great ideas felt like alchemy to me. But over time I learned there’s no magic, just a disciplined way to uncover a brand’s truth and tell it well.

I also realised small businesses rarely get access to the same secrets of branding... and that never felt fair. Vision & Voice is here to change this.

The Clear Promise Formula is your first step in translating your business into a powerful brand. It's not about what you do but why customers should choose you; something most small businesses don't get across.

In about an hour, with a little AI assistance, you’ll pin down one clear line that sets you apart: who you serve, why it matters — and define ways customers can trust in your business. If you’re ready to stand out without hiring a big agency, grab the Clear Promise Formula and let’s begin.